Shipping best practices
How to pack your orders well, meet the SLA deadlines and hand the parcel to the Wasal 3PL courier to keep your customers satisfied.
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Preparing a parcel
Careful packaging reduces returns and improves your seller rating.
Choose the right container — Rigid cardboard box for fragile items, padded mailer for clothing, bubble envelope for small articles.
Protect the product — Use bubble wrap, tissue paper, or corrugated cardboard to secure the contents. The product must not move around inside the parcel.
Seal it securely — Use wide adhesive tape. Double up the seals if the parcel is heavy.
Slip a small thank-you note into the parcel. This simple gesture encourages positive reviews and repeat purchases.
Fragile products
For fragile items (ceramics, electronics, glass):
- Wrap each piece individually
- Add at least 5 cm of protection around the product
- Write "FRAGILE" on at least 2 faces of the parcel
- Test the sturdiness: a well-prepared parcel can withstand a 1-metre drop
Wasal does not reimburse products damaged due to insufficient packaging. Responsibility lies with the seller.
Meeting deadlines
Deadlines depend on the delivery mode chosen by the buyer. They only run during your store's opening hours.
| Step | W-Now | W-Comfort |
|---|---|---|
| Accept the order | 40 minutes | 12 hours |
| Mark "Ready to pick" | 10 minutes | 75 minutes |
| Automatic cancellation | 75 minutes without acceptance | 24 hours after the processing time, without "Ready to pick" (rule) |
An automatically cancelled order means the commission is withheld. Missing the deadlines can also lead to an SLA penalty.
You receive a notification for every new order. For the definition of SLA and the penalty details, see SLAs and penalties.
Handing the parcel to the courier
Delivery is handled only by the 3PL that Wasal assigns to the order. You do not choose a carrier and you do not create a label.
Mark the order "Ready to pick" — Do it as soon as the parcel is packed, within the deadline of your delivery mode.
Hand the parcel to the courier — The 3PL courier comes to collect the parcel from you.
Enter the OTP — The courier gives you a code. Enter it on the order, in the seller app or on the web portal, to confirm the collection.
Tracking the delivery
Once the parcel is collected, Wasal handles the tracking. The tracking number and the delivery status appear in the order detail: you have nothing to enter.
For the details of each status, see Processing an order.
For an overview of e-commerce delivery in Morocco (lead times, parcels, returns), see E-commerce delivery in Morocco.
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