The jargon, explained simply

A marketplace is an online sales platform: an e-commerce site that brings together the products of several independent sellers. Unlike a traditional online store, where a single merchant sells their own items, a marketplace connects sellers and buyers. It manages the storefront, payment, and delivery, and earns revenue through a commission on each sale.

For example, a craftsman from Casablanca can sell their leather bags on a marketplace without creating their own website: they publish their product listings and receive orders from day one.

Wasal is a Moroccan marketplace: you manage your catalog and your orders from the seller portal, and Wasal takes care of visibility, payment, and delivery.

SKU stands for Stock Keeping Unit. It is the internal code that uniquely identifies each product — and each variant of a product — in your catalog.

Imagine you sell the same t-shirt in three sizes: each size has its own SKU (for example TSH-BLUE-M). This way, you know precisely how much stock you have left for each size, with no risk of confusion.

On the Wasal seller portal, the SKU is entered when you create your product listing and serves as a reference point when processing orders and managing stock.

EAN stands for European Article Number. It is the international barcode, most often made up of 13 digits, that uniquely identifies a product anywhere in the world. Unlike the SKU, which you choose freely for your internal management, the EAN is a global standard: the same product carries the same EAN across every seller.

For example, if you sell a phone from a major brand, its EAN is printed below the barcode on the box — identical to the one used by other resellers.

On the Wasal Seller Portal, the EAN appears alongside the SKU in the details of your variants and your orders.

A variant is a version of the same product: a size, a colour or any other option. Rather than creating a separate listing for each version, you group all the versions together on a single product listing.

For example, a dress available in four sizes (S, M, L, XL) corresponds to one product listing and four variants. Each variant has its own SKU, its own price, its own stock level and can have its own photo.

On Wasal, you create variants in the Attributes section of the product form: choose an attribute (e.g. Size), add its values, and the Product variants table fills in automatically with every combination.

The product statuses describe the life cycle of a product listing on Wasal, from creation to publication. A listing goes through six statuses: New (just created, awaiting processing), Under Review (the Wasal team is examining it), Approved (visible on the marketplace), Rejected (corrections are required), Draft (saved without publishing) and To Delete (a deletion request awaiting validation).

For example, when you create a listing and tick the Publish box, it starts as New, moves to Under Review, then becomes Approved: your product is live.

You can find these statuses as tabs in the product list of the Seller Portal.

Order statuses show where each order stands on Wasal. The normal journey follows six stages: Pending (new order), Approved (you have confirmed it), Ready For Pickup (parcel ready for the carrier), In Progress (delivery on its way), Delivered, then Invoiced (order settled). Other statuses cover special cases: Disapproved, Cancelled, Returned / Delivery Failed and Payment Pending.

For example, when a customer orders from you, the order appears in the Pending tab: check your stock, then approve it to start preparation.

COD stands for Cash On Delivery, meaning "payment on delivery": the customer pays for their order in cash to the courier, at the moment they receive their parcel. It is the most widespread payment method in Moroccan e-commerce, as it reassures buyers who are hesitant to pay online.

For example, a customer orders a pair of shoes on Wasal and chooses cash on delivery: you prepare the parcel as usual, and the courier collects the amount upon handover.

In the Seller Portal, this method appears in the Payment type column of the order list.

CMI stands for Centre Monétique Interbancaire. It is the Moroccan organization that processes online bank card payments: when a customer pays by card on an e-commerce site in Morocco, the transaction goes through CMI's secure platform.

For example, a customer who pays for their Wasal order by bank card sees their transaction validated by CMI before the order reaches you.

For you as a seller, this is the alternative to cash on delivery (COD): the amount is collected online as soon as the order is placed, with no cash handling involved.

Fulfillment refers to outsourcing your logistics: you entrust the storage of your products, the preparation of orders and their shipping to a specialized provider, and you focus on selling.

Example: you receive 200 orders per month and packing the parcels takes up your entire days. With fulfillment, you deliver your stock to the provider just once, and they then prepare and ship each order on your behalf.

At Wasal, this service is called the Wasal Fulfillment Center (WFC): a robotized warehouse that stores your products, prepares and ships your orders, and even handles customer returns. You sell, Wasal delivers.

The WFC (Wasal Fulfillment Center) is Wasal's robotic logistics center. You consign your stock there just once, then Wasal takes over: receiving and inspection, secure storage, order preparation, packing, shipping to customers, and returns management.

Example: a toy seller drops off 500 items at the WFC before the holidays; thanks to the AGV robots, each order is then prepared in just a few minutes, without them handling a single package.

The service is granted upon request, after validation by Wasal and the signing of a dedicated WFC contract. Your products remain your property until they are delivered to the end customer.

Consignment means entrusting your merchandise to a third party who stores and ships it for you, while it remains your property until it is sold. You delegate the logistics without ever giving up ownership of your stock.

Example: you deposit 300 items in a partner warehouse; as long as they remain unsold, they still belong to you and you can retrieve them at any time.

At Wasal, consignment takes place at the Wasal Fulfillment Center (WFC), after signing a dedicated contract: your products remain your exclusive property until they are delivered to the end customer.

3PL stands for Third-Party Logistics. It is an outside logistics provider that collects your parcels and delivers them to customers on your behalf.

Example: you mark an order as ready on the portal; the assigned 3PL carrier (POWER DELIVERY, FUTURAMA, etc.) comes to collect the parcel, then handles delivery all the way to the customer.

On Wasal, the history of each order displays the events reported by the 3PL: COLLECTED, DELIVERING and DELIVERED. These transitions are automatic: once you have marked the order as ready, you have nothing more to do, the tracking updates on its own.

W NOW is Wasal's express delivery mode: the customer is delivered within 2 hours. It is the buyer who chooses this mode at the time of ordering; you can see it in the "Delivery type" column of the Seller Portal.

Example: a customer orders a last-minute gift via W NOW at 2 p.m.; they must receive it before 4 p.m.

On the seller's side, this mode imposes strict deadlines during your opening hours: accept the order within 40 minutes, then mark it "Ready to collect" within 10 minutes. Beyond that, penalties apply.

W COMFORT is Wasal's standard delivery mode, with a wider collection window than W NOW. It is suited to products that require more preparation time. As with W NOW, it is the buyer who chooses this mode when placing the order.

Example: a customer orders furniture that needs assembling; with W COMFORT, you have the time you need to pack the parcel properly before collection.

On the seller side, the deadlines to meet during your opening hours are 12 hours to accept the order, then 75 minutes to mark it as "Ready for collection". If the order is not accepted after 24 hours, it is cancelled automatically and the commission is withheld.

Picking is the order-preparation step that consists of pulling the right items from the warehouse to assemble the parcel. It is a critical moment: an error in the reference or the quantity translates directly into an unhappy customer.

Example: an order contains two different SKUs; the picker goes to fetch each item at its location, scans it, and then gathers everything into the same parcel.

At the Wasal Fulfillment Center, picking is assisted by AGV robots that bring the shelving racks directly to the operators. The result: preparation in minutes and near-perfect accuracy — every scanned item is tracked from shelf to parcel, with no error of SKU, quantity, or variant.

AGV stands for Automated Guided Vehicles. These are autonomous robots that move around a warehouse and shift mobile shelving units to bring products directly to operators at the moment of picking.

Example: instead of a picker walking hundreds of meters of aisles, the robot slides underneath the shelf holding the ordered item and brings it right to their workstation.

The Wasal Fulfillment Center relies on a fleet of AGV robots — one of the first robotized warehouses dedicated to e-commerce in the region. The robots optimize their routes and never wait: your orders are picked in minutes, not hours, even during peak periods such as Ramadan or Black Friday.

The delivery note (BL, from the French bon de livraison) is the document that accompanies a delivery and lists precisely what it contains: references, descriptions, and quantities. It allows the recipient to check the goods received against what was declared.

Example: you ship three parcels to a warehouse; the delivery note attached to the shipment details the contents, and the receiving clerk checks off each item on arrival.

On Wasal, you print the delivery note from the detail page of each order. For a stock deposit at the WFC, label each parcel with its delivery note number and its Wasal order number, and attach a packing list.

The packing list is the document that details the items and quantities contained in each parcel of a shipment. Where the delivery note summarizes the overall shipment, the packing list specifies, parcel by parcel, what is inside each one.

Example: you ship 120 items spread across 4 parcels; the packing list indicates the references and quantities of each parcel, which makes checking off items easier upon receipt.

On Wasal, it is mandatory for any stock delivery to the WFC: attached to the delivery note, it allows a quantitative and qualitative check of each individual unit as soon as your merchandise arrives.

The commission is the percentage that Wasal takes on each sale made in your store. It pays for the service provided by the marketplace: visibility to buyers, and management of payments and of the platform.

For example, for illustration purposes only: if you sell a bag for 200 DH with a rate of 10%, Wasal keeps 20 DH of commission on that sale.

On Wasal, there is no fixed rate per main category: each of the 200-plus sub-categories has its own rate. The commission is calculated on the sale price including tax, excluding delivery fees.

HT stands for hors taxes (excluding tax): it is an amount stated before VAT (value-added tax) is added. It is the basis for calculating your prices and your accounting.

For example, a product sold at 100 DH HT with a VAT rate of 20% comes to 120 DH TTC for the customer. The 20 DH difference is the tax you collect on behalf of the State if you are liable for it.

In the details of your Wasal invoices, the summary indeed distinguishes the Total excluding VAT (the HT amount), the VAT, and the Total incl. VAT (TTC) — three lines that are useful for your accountant.

TTC stands for toutes taxes comprises (tax-inclusive): it is the final price actually paid by the customer, VAT included. It is the opposite of the HT amount, which is understood before tax.

For example, if you set a price of 100 MAD excluding tax (HT) with 20% VAT, your customer pays 120 MAD tax-inclusive (TTC) at the time of the order.

On Wasal, the price displayed on the marketplace is a tax-inclusive price: this is the amount the buyer sees. It is also on this tax-inclusive sale price, excluding delivery fees, that the Wasal commission is calculated.

TVA (value-added tax, taxe sur la valeur ajoutée) is a consumption tax that the seller collects on sales and then remits to the State. In Morocco, the standard rate is 20%, with reduced rates of 14%, 10% and 7% depending on the product, and a 0% rate for exempt products.

Not every seller is concerned: auto-entrepreneurs are exempt as long as they remain within their regime; companies and those under the professional IR are liable above 500,000 MAD in annual turnover.

The Wasal commission is itself subject to TVA at 20% — if you are liable, this TVA is recoverable.

An invoice is the official document that summarizes a transaction: products sold, amounts, taxes and deductions. It is a mandatory document for your accounting.

On Wasal, your invoices are generated automatically at each settlement cycle. Each one lists your sales for the period, followed by the deductions applied: Wasal commission, Cash on Delivery fees and packaging fees. The amount shown corresponds to the net amount paid to you.

To view them, open My invoices in the left menu of the portal, then click View invoice: the PDF opens and you can download it for your accountant.

A credit note is a credit accounting document: it cancels or reduces an invoice that has already been issued, usually following a product return or a customer refund. Unlike an invoice, which records an amount owed to you, a credit note records an amount to be deducted.

For example, if a customer returns an item that has already been invoiced, a credit note corrects the situation: the corresponding amount is deducted from the sums owed to you.

On Wasal, returns and refunds therefore reduce the net amount of your upcoming payments. You can track your returns in the My returns section of the Seller Portal.

The RIB (relevé d'identité bancaire, bank account identity statement) is the document that contains the full details of your bank account. This is the account into which Wasal pays out the proceeds of your sales by bank transfer.

For example, when you create your seller account, you provide the RIB of the account dedicated to your business: all your payouts will arrive there automatically.

On Wasal, the RIB is entered only once, during onboarding. There is no edit page in the portal: to change it later, contact your account manager at 05 22 09 43 43.

A bank transfer is a movement of money made directly from one bank account to another. It is the payout method Wasal uses to pay you for your sales, sent to the RIB (bank account details) you provided during onboarding.

Wasal transfers are bimonthly: on the 15th of the month for sales validated between the 1st and the 15th, and on the 30th for those validated between the 16th and the end of the month. For example, an order validated on 10 April is included in the transfer of 15 April.

The net amount is the sum you actually receive on a sale, after the commission and fees have been deducted. It is the difference between the price paid by the customer and what Wasal pays out to you.

On Wasal, the net is obtained by subtracting from the sale price the Wasal commission, the Cash on Delivery fees, and the packaging fees. For example, if these deductions add up to 30 DH on an item sold for 200 DH, your net amount is 170 DH.

This is the amount you find in My invoices: the Total Amount shown in the list is the seller's net, not the gross amount of your sales.

GMV stands for Gross Merchandise Value, meaning the gross value of the merchandise sold. It is the total amount of all your orders, before deducting Wasal commissions, returns and fees: in other words, your gross revenue on the marketplace.

For example, if you have collected 100 orders averaging 150 MAD, your GMV is 15,000 MAD — even though the amount ultimately paid out to your account will be lower.

On Wasal, GMV is one of the three KPIs displayed at the top of your analytics dashboard, alongside Average Basket and Payouts. It shows a running total since your store opened.

A payout is the amount actually transferred by Wasal to your bank account. Unlike GMV, which measures your gross sales, the payout reflects what you truly receive after commissions and any returns are deducted.

For example, your validated sales between the 1st and the 15th of the month are grouped into the payout transferred on the 15th — Wasal transfers are made twice a month, on the 15th and the 30th.

To track your payouts, open Analytics in the portal's left-hand menu: the Payouts card displays the total amount paid out since your store was activated, and a chart shows how transfers have evolved over the last 7 days.

The auto-entrepreneur status is a simplified Moroccan tax regime designed for individuals who run a small commercial or services activity. It relies on a final flat-rate tax calculated on the turnover collected: 0.5% for commercial, industrial and craft activities, and 1% for service provision. Annual turnover is capped at MAD 500,000 (MAD 200,000 for services).

Example: you start selling clothing on Wasal from home. This status lets you invoice legally, with a simple quarterly return filed through the dedicated portal, without full accounting. You are also exempt from VAT as long as you remain within this regime.

Professional IR refers to the income tax applied to individuals who carry out a professional activity in their own name, without creating a company. Unlike the auto-entrepreneur status, this regime imposes no turnover ceiling: the tax is calculated on your profit, under the actual or simplified net income regime.

Example: your Wasal store exceeds MAD 500,000 in annual turnover. You can no longer remain an auto-entrepreneur and switch to professional IR: you declare your income each year before the end of March, and you become liable for VAT (TVA) on your commercial activities beyond this threshold.

IS, or impôt sur les sociétés (corporate income tax), is the tax levied on the profits of Moroccan legal entities: SARL, SA or cooperatives. Its scale is progressive: 20% up to MAD 300,000 of net profit, from 20% to 25.5% between MAD 300,001 and MAD 100 million, then 34% beyond that.

Example: you have created a SARL to structure your Wasal store. Your company declares its results each year and pays four provisional installments. The commission charged by Wasal is a deductible expense from your taxable result: keep your commission invoices carefully.

The DGI, or Direction Générale des Impôts, is Morocco's tax authority. It is where you obtain your tax identifiers, file your returns — VAT, professional IR, or IS depending on your status — and pay your taxes, notably through its online portal, SIMPL.

Example: a seller subject to VAT files a monthly return and then pays the amount due online. As a Wasal seller, you remain solely responsible for your own filings: the platform pays you your earnings net of commission but does not file your taxes on your behalf.

The ICE, or Identifiant Commun de l'Entreprise (Common Enterprise Identifier), is a unique number that identifies each Moroccan company in a harmonised way across all public administrations. It appears on your official documents and must be shown on the invoices you issue.

Example: a supplier or a business customer asks you for your ICE in order to draw up a compliant invoice. You simply need to copy it exactly as it appears on your tax documents. As a seller, remember to include it on your own sales invoices as well: it is a mandatory item for Moroccan companies.

The Seller Portal is Wasal's seller workspace: the online space where you manage your entire activity on the marketplace. This is where you create your product listings, process your orders, review your invoices, and track your sales statistics.

In practical terms, it is the first screen you open every morning: a new order comes in, you accept it from the portal, then you mark it "Ready to collect" once the parcel is packed.

The left-hand side menu groups the essential sections, such as My invoices to view your invoices in PDF, or the analytics dashboard to track your performance.

The seller score is the grade that summarizes the overall quality of your store on Wasal, on a scale from A (excellent performance) to E (degraded performance), together with a percentage from 0 to 100%.

For example, a seller who accepts orders on time, keeps cancellations low, and responds quickly to disputes maintains an A or B grade. Conversely, repeated stock-outs or frequent returns cause the score to drop.

You can view it in My store → Settings → General tab, in the Seller Performance panel. A good score improves your visibility on the marketplace and is one of the criteria for being invited to Wasal commercial operations, such as Flash Sales.

SLA stands for Service Level Agreement. These are the deadlines you commit to meeting when processing each order on Wasal.

Two deadlines matter: accepting the order (40 minutes maximum in W-Now, 12 hours in W-Comfort), then preparing the parcel marked "Ready to collect" (10 minutes in W-Now, 75 minutes in W-Comfort).

For example, if a W-Now order arrives at 10:00, you must accept it before 10:40, then prepare the parcel within the following 10 minutes. If you exceed these deadlines, penalties apply.

The SLA penalty is the sanction applied when you exceed an order-processing deadline. It follows a progressive system: on the first breach, you receive a simple warning, with no financial withholding. On the second, the commission for the sale is withheld in full — and the W-Now service is deactivated if the order was on express delivery. From the third breach onward, the commission is withheld and your store is delisted for 7 days.

For example, if you accept a W-Comfort order after the 12-hour deadline for the second time, the commission for that sale is withheld in full.

Delisting is the temporary deactivation of your store on Wasal: your products disappear from the marketplace and you no longer receive orders for the duration of the penalty.

It is triggered on the third SLA deadline breach: your store is then delisted for 7 days, in addition to the commission being withheld.

For example, a seller who accepts their orders late on three occasions sees their store removed from the marketplace for a week — a direct loss of revenue and visibility.

KPI stands for Key Performance Indicators. These are the figures that let you steer your business: sales, traffic, payments.

On Wasal, the Seller Portal's analytics dashboard displays three main KPIs: GMV (the total amount of your orders), the average order value, and Payouts (the amount actually paid into your bank account). Added to these are traffic metrics, such as the views of your store and your products over the last 30 days.

For example, a product that is viewed a lot but sells little often signals a pricing or photo problem.

Vacation mode is the temporary pausing of your Wasal store while you are away: on leave, on holiday, or during a restocking period. Your products are no longer visible to buyers and you no longer receive orders, but your account stays active.

For example, a seller who closes their workshop for two weeks in August activates vacation mode before leaving, then reactivates their store upon returning: their products, their seller rating, and their order history are fully preserved.

You activate it from your store settings in the Seller Portal.