Ramadan, Eid, Black Friday: the e-commerce calendar
Ramadan, Eid, summer, back to school, Black Friday and year end: prepare stock, opening hours, promotions and deliveries for each e-commerce peak in Morocco.
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The commercial year in Morocco follows its own calendar: Ramadan and the two Eids, summer, back to school, then the end of the year. Each peak is prepared several weeks in advance. This guide helps you plan, and use the right tools in your Wasal portal.
The calendar of peak periods
| Period | What changes | What to prepare |
|---|---|---|
| Ramadan | Buying habits and daily schedules change | Opening hours, Ramadan selection, stock |
| Eid al-Fitr | It closes Ramadan: gifts, festive outfits | Orders to deliver before the celebration |
| Eid al-Adha | Festival of Sacrifice, another family peak | Stock and closing days |
| Summer | Holidays, travel, seasonal needs | Summer products, planned closures |
| Back to school (September) | Supplies, clothing, equipment | Stock from August |
| Black Friday (late November) | Discount operations on many websites | Discounts calculated on your margin |
| End of year | Gifts, New Year | Delivery lead times before the holidays |
Ramadan 2027: what date?
According to astronomical calculations, Ramadan 1448 should begin around Monday 8 February 2027, according to La Presse. In Morocco, the official date depends on the sighting of the crescent moon, conducted under the authority of the Ministry of Habous and Islamic Affairs. Allow one or two days of margin.
The dates of Eid al-Fitr and Eid al-Adha follow the same rule: they are only known for certain at the last moment.
Count backwards from the date of the celebration. An Eid gift must be delivered before the celebration: your last orders must be prepared and collected a few days beforehand.
Six weeks before: plan
Choose your key products. Which products do your customers buy for this occasion? Your analytics dashboard shows you what sold in previous months.
Calculate your discounts. Start from your cost price, add the commission and your costs, then set the maximum discount your margin allows. See Define your pricing strategy.
Order your stock. Running out in the middle of the period costs sales and can weigh on your seller score.
Watch for Wasal campaigns. Seasonal campaigns appear in the Promotions module several weeks before they start. See Take part in Wasal promotional campaigns.
Three weeks before: prepare the store
- Group your seasonal products in a collection, for example "Ramadan Special" or "Eid Gifts". See Managing product collections.
- Create your own offers without waiting for a campaign: bundle, free delivery, buy X get Y, tiered discount. See Create product offers on Wasal.
- Update your listings: photos, descriptions and available sizes. An accurate listing limits returns.
- Publish a Moment to present your seasonal selection. See Publishing a Moment.
During the period: meet the deadlines
Order volume is the real challenge of a peak period. On Wasal, processing deadlines only run during your opening hours.
- Adjust your hours during Ramadan. In My store, Availability tab, set hours you can actually keep, day by day. See Your Wasal store settings.
- Check public holidays. Wasal preconfigures Moroccan public holidays, including both Eids, in the Holidays tab. You can enable or disable each entry depending on your business.
- Pack your key products in advance, so that you only have to mark the order as ready.
- Update your stock several times a day. An order you cannot fulfil becomes a cancellation, with its consequences.
A W COMFORT order that is not Ready to pick 24 hours after its processing time is cancelled automatically. In peak periods, this is the main risk. See Automatic cancellation of unprocessed orders.
If you cannot absorb the volume, the Wasal Fulfillment Center stores, prepares and ships your orders for you. Plan ahead: your products must be deposited there before the period. See Consign your products to the Wasal Fulfillment Center (WFC).
Summer: plan your closures
Summer mostly raises the question of your own holidays. Rather than leaving orders pending, close the store temporarily: switch to Store offline with a start and end date. Your products and history remain intact. See Temporarily deactivating your store.
Black Friday and sales: stay within the rules
Black Friday falls on Friday 27 November 2026. Year-end discounts must remain honest: an inflated crossed-out price disappoints customers and may be illegal.
If you announce sales (soldes), Law 31-08 requires you (Articles 53 to 55) to:
- clearly display the word "soldes";
- state the products concerned, the new price and the old, crossed-out price;
- not set the old price above the lowest price charged during the 30 days before the sale;
- announce the start date and duration of the operation.
On Wasal, seasonal campaigns are organised by Wasal, and you enrol your products from the Promotions module. Flash sales, on the other hand, are selected by Wasal on time-stamped slots. See Taking Part in Wasal Flash Sales.
After the period: take stock
- Compare your sales with the previous period in your analytics dashboard.
- Process returns quickly. They arrive in the days following deliveries. See Managing returns and refunds.
- Note what was missing: stock-outs, delays, products not visible enough. That is your plan for next year.
Going further
Related reading
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